The Take Your Top Off Public Awareness Campaign (PAC) has the goal to reach all Houstonians to learn how they can take part in building a more sustain-able and resilient Houston. Issues surrounding the disposal of plastic water bottles with the tops still on affect the whole world and Houston has the unique opportunity to lead this movement. The campaign consist of two major visibility components: an augmented reality enhanced poster, and a social media presence.
001a - AR Poster
001b - Social Media Posts
@ourwaternocap